DIGITAL CAMERA PENTAX OPTIO W80 WATERPROOF & SHOCKPROOF

PENTAX ANNOUNCES ITS MOST SHOCK AND WATERPROOF DIGITAL COMPACT CAMERA EVER: THE OPTIO W80

Pentax released new waterproof and shockproof digital camera PENTAX OPTIO W80 with 12.1 Megapixels, 5x optical zoom 28-140mm, HD movie recording 1280x720 pixels at 30 frames per second, face detection, shake reduction.Pentax's OPTIO W80 is its most rugged and waterproof point-and-shoot yet: it goes 16 feet underwater, survives drops from 3.3 feet and works in 14 degree weather.

GOLDEN, CO (June 24, 2009). The manufacturer that builds digital cameras to go boldly where none have gone before has announced the PENTAX Optio W80. More adventure-proof than ever, this latest PENTAX digital camera is waterproof, dustproof, coldproof, and now shockproof enough to withstand impact from a fall of more than three feet (one meter).
PENTAX first introduced dunkable digital cameras in 2003 to the delight of outdoor enthusiasts, travelers and families everywhere. Today, the PENTAX Optio W80’s waterproof design withstands depths of up to 16 feet (5 meters) to protect from rain and spills, as well as allowing full underwater photos and video for up to two hours. On dry land, the rugged, shockproof design protects against drops of up to 3.3 feet to protect the camera from hard use and occasional spills. Also featuring 12.1 megapixels, a 5X internal optical zoom (equivalent to 28-140mm), a slim one inch body, and a wide angle 28mm lens, the Optio W80 offers an expanded perspective that is ideal for landscape, group and more confined shots. With a PENTAX-developed imaging engine and a high-performance PENTAX zoom lens, the Optio W80 delivers brilliant, high-quality images with well-defined details. A Super Protect (SP) coating applied to the mineral crystal cover of the internal zoom lens helps repel water, grime and finger marks.

Other important features in the Optio W80 include a:

• Coldproof design that allows the camera to be used in sub-freezing temperatures of 14 degrees Fahrenheit (-10 degrees Celsius), ideal for cold weather activities such as skiing and snowmobiling.
• 2.5 inch LCD monitor that features anti-reflective coating, making it easy to view, even in bright sunlight.
• Widescreen, HD movie capture that records resolutions up to 1280x720 pixels at full-speed 30 frames per second.
• Fast Face Detection technology that sees up to 32 faces in 0.03 seconds, with Smile Capture and Blink Detection, for perfect portrait shots.
• Pixel Track Shake Reduction (SR) that ensures sharp images in any lighting condition, without adding high ISO noise. Digital SR and Movie SR are also available.
• Close focusing, Super Macro mode that brings out the details in even the smallest subjects as close as 1 cm (less than one inch).

Features :
12.1 Megapixels
12.1 Megapixels for detailed images that can be printed in large sizes.

5X Internal Optical Zoom
5X internal optical zoom in a slim 1 inch body is equivalent to 28-140mm.

Wide angle lens
Wide angle 28mm lens gives an expanded perspective to images, ideal for indoor, landscape, or group shots.

2.5 inch LCD screen
2.5 inch LCD monitor features anti-reflective coating, making it easy to view, even in bright sunlight.

Waterproof
Waterproof design withstands depths up to 16 feet (5 meters) to protect from rain and spills, as well as allowing full underwater photos and video.

Shockproof
Rugged Shockproof design protects against drops of 3.3 feet, ensuring the camera is protected from hard use and the occasional “spills” on dry land.

Coldproof
Coldproof design allows the camera to be used in sub-zero temperatures of -10° Celsius (14° Fahrenheit), ideal for cold weather activities such as skiing and snowmobiling.

HD Movie Capture
Widescreen, HD movie capture records resolutions up to 1280x720 pixels at full-speed 30 frames per second.

Face Detection
Fast Face Detection technology sees up to 32 faces in 0.03 seconds, with Smile Capture and Blink Detection, for perfect portrait shots.

Shake Reduction
Pixel Track Shake Reduction (SR) ensures sharp images in any lighting condition, without adding high ISO noise. Digital SR and Movie SR are also available.

Super Macro Mode
Close focusing, Super Macro mode brings out the details in even the smallest subjects as close as 1 cm.